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Not only do I regularly get links/photos from friends sent to be via email/facebook about my obsession with Star Wars, but now Facebook is ’smart’ enough to even know what kinds of advertisements to show me:


Too bad I don’t want to enter my personal info to enter a contest. But that picture of the Death Star did catch my attention.

Note : Of course I know that Facebook mines my profile for data and tries to show me the most relevant ads, much like Gmail does. The computer logic behind this isn’t what is surprising to me. It totally makes sense. But, I still had a pretty surprised reaction to seeing a Death Star on my screen. Wouldn’t you?

Addendum to the note: I also believe that since the icon used is one of the second Death Star, it garnered additional attention. I mean, a normal Death Star is pretty cool, but the second Death Star was much larger, and was also still under construction. I would almost liken my surprise at seeing this icon on my screen to Admiral Ackbar’s surprise when he realized that the second Death Star was, in fact, operational during the Battle of Endor. Almost.